Let's face it — there are definitely harder ways to earn a living than by creating and selling your own information products!
I mean, you could be working on oil-rigs, unblocking toilets, sweeping the streets, cleaning Susan Boyle's underwear, flipping burgers… etc.
In fact, I can't think of many jobs which are preferable to creating and selling information products. It's just awesome.
It's amazing that you can create a product ONCE (without any high overheads, staff or stock) and then sell it a gajillion times, keeping ALL of the money.
Despite the obvious advantages of info products, there is one gargantuan issue, which seems to hold everyone back…
It goes something like this:
“OMFG! Creating info products is hard, it takes a TON of time and heck, nobody is going to listen to what I have to say”.
NONE of the above statements are true. Not one.
Creating info products does NOT have to be hard or time-consuming – and people will definitely listen to what you have to say, if you say it with confidence, pride and positioning
(More on this in another blog post, at some point, I'm sure. #StayTunedToMarketingKickstart).
So, in this post, I want to cover THREE awesome (but easy!) strategies that you can start using today, to create a hot-selling information product in the next 24 hours.
YES – what a difference a day makes.
Here you are, right now, without an info product.
And ‘Poof', in the next 24 hours, you could have a hot-selling, ready-to-fly-off-the-shelves product to call your very own.
You don't even need a fairy Godmother.
I'll keep this short, sweet and to the point.
Strategy #1) Interview An Expert(s)
This one is a doozy.
Start by finding a few ‘experts' in your niche. They don't have to be Guru-status names, just people who have achieved something brag-worthy in your marketplace.
Maybe they have a successful business doing whatever people in your niche do.
Perhaps they have won awards for it or have products of their own.
What about authors with good books in your niche?
You can find them by Googling* your niche and looking through the blogs, websites, newsletters, online products and book listings that you find.
(Googling is now a proper, accepted verb, in my house. I Google. You Google. He/She/It Googles, We Google, etc).
OR if you're subscribed to a bunch of e-mail lists in your marketplace (which you should be, to create an e-mail swipe file) then you could look at the people e-mailing you every day.
Once you've identified them, send them a simple e-mail or support ticket to their website. You should find contact details of some description on their website (assuming they are still alive).
In your message, you need to:
a) Introduce yourself
b) Tell them that you want to make a product on ‘XYZ Topic'
c) Tickle their ego by telling them that you're a big follower of them and a fan of their work
d) State that you would love to steal 60 minutes of their time to interview them about their views, talents, strategies and success in that niche
e) Offer them joint-rights to the product (so they can give it/sell it to their subscribers or customers) and the chance to plug their website at the end.
f) Promise them that you'll work hard to sell the product and expose their brand to lots of new people.
Then just wait patiently.
If you send that message to 10-20 experts, you'll DEFINITELY get a few replies. I'd almost guarantee it.
There will always be a couple of people who will be delighted to spread their content further and get their name/website in front of new customers.
An hour spent making content is NEVER an hour wasted, so I very rarely decline interview requests, and I know many of my friends are the same.
While you're waiting for replies, compile a list of 20-30 questions that you think people in your niche would like answering.
You can find these by searching on forums and blogs in your market to see what hot topics are being discussed, what problems people are facing and the information that they most want.
When you hear back from one of your target experts with a “Yes!”, then you can schedule a day/time which suits both of your schedules and exchange Skype information.
When the allotted time arrives, jump onto the Skype call and chat with them for a few minutes to say “Thanks!” for taking the time to get involved.
Once you're ready, start by saying something like…
“Hey, this is [YOUR NAME] from [YOURDOMAIN.com] and I'm excited to be on the call with you today and running this training with the awesome [GUEST NAME]”.
Then give a quick 2 minute insight into who your guest is, some of their primary achievements and what they are best known for.
Then dive into the questions.
Make sure you use either Camtasia or Pamela For Skype (or if you're a Mac user then I'd recommend “Skype Recorder For Mac”, by eCamm) to record the call.
(From personal experience, I can assure you that nothing on this earth makes you shit yourself more than when you interview an expert for an hour of awesome content, then realise you forgot to record it).
Finally, wrap up the call by saying something like…
“Okay so, once again, I want to say a HUGE thank you to [GUEST NAME] for taking the time out to run this awesome training session with me.
I know that there was a TON of value here for our listeners and it will really help them to [ACHIEVE MAJOR GOAL]. If you want to find out more about [GUEST NAME], just head over to [GUEST WEBSITE ADDRESS].
For now, this is [YOUR NAME] signing out. Talk to you soon”.
Once you're done, take a few minutes to sincerely thank your guest for helping out. This is your “debrief” time, where you can remind them that you'll be sending them the recording to use in their own business.
BOOM. You just created an awesome information product.
[Note: I've heard a few Guru names poo-poo the idea of interview products and claim that they “don't sell” anymore.
I call bullshit. I admit the concept of an “interview” product isn't as sexy as it used to be, as we move further into the age of the whizz-bang WordPress plugin launches and one-click-riches strategies, but interview products STILL sell like crazy.
If you're worried about it, here's the solution:
i) Call it a “mastermind training session” instead of an interview. PROBLEM SOLVED.
ii) Make some basic PowerPoint slides to accompany the points raised in the interview and put that alongside it. PROBLEM SOLVED.
iii) Make sure you contribute your ideas and content, interspersed with asking the guest for their opinion. PROBLEM SOLVED.
There you go. A little positioning and suddenly the “interviews aren't sexy” objection is GONE.
Case Study: My coaching student, Carl, recently created and launched his product, “Millionaire Copywriting Mastermind”. It's a series of interviews with copywriters and it sold almost 1000 copies in the first week (banking $10,000) and it converted like crazy.
Case Study: I built a membership site called “The Midas Collective” where, for $10 per month, you got a couple of interviews with top online marketers. I grew it from zero to 300 members ($3000 per month) within 8 weeks].
Interviews sell – so go and make some. It's awesomeness.
Strategy #2) Rebrand A PLR Product
PLR stands for “Private Label Rights” and is one of the fastest ways to create a great product.
PLR products are full information products which have been created by someone else who is offering the legal right for you to take their product, butcher it, re-name it, add to it and turn it into your own product.
You can find PLR (sometimes known as White Label) products in virtually ANY niche known to man, just by searching your niche keywords followed by the letters “PLR” in Google.
I recommend starting with a PLR eBooks (although you can also find video and audio products t00). Make sure that it comes with the source document (usually a Microsoft Word file), so that you can dive in deep and easily edit it.
Now there are a couple of caveats when it comes to PLR products:
They are often written by people who don't have English as a first language, so the writing can be a little “wobbly”.
They are also sometimes a little basic in terms of their content and need fleshing out.
So the way to WIN with PLR products is to consider them a starting point or a framework which you can build out from.
The first thing that I'd recommend doing with PLR products is to choose a new name for the product and have new graphics designed.
After all, if you're selling a product which looks and sounds the same as a dozen other marketers, it doesn't make you look particularly sharp!
I'd also suggest that you buy 4-5 PLR products on your chosen topic, so that you can combine the best parts of them to create a SUPER-PRODUCT.
You can take bits from eBooks, video courses and audio products, all available with PLR rights and pull them together into your own product.
It's usually best if you write the introduction and conclusion chapters yourself, moreorless from scratch. That way you know that the first and last thing which your customers will read (the sections they are most likely to remember) will be entirely in YOUR writing style and personality.
You should always aim to make sure that the information you put out into the market is full of YOUR personal style and is enjoyable to read. This way people will buy into YOU as a marketer and want to buy everything that you have to sell in future.
These sections only need to be 2-3 pages long and are simply to introduce yourself, your topic and your product… and then summarise everything that they have just learned.
Remember the old strategy:
- Tell them what you’re gonna tell them
- Tell them
- Tell them what you just told them
Well that’s precisely what you’re going to do, using your introduction and conclusion section to wraparound the main content.
Then you can decide what your main chapters are going to be, with each one aiming to deliver the next “step” in your customers journey.
What steps do they need to follow, to take them from where they are NOW to where they WANT to be?
Each one of those steps becomes a chapter.
Then, you can copy and paste your favourite parts of each PLR product into the relevant chapter of your new super-product, pulling in the best content from all the PLR you have.
Once that’s done, I recommend that you go through the whole eBook and re-write each sentence into your own words, to make sure that it makes total sense and suits your style and personality.
You might want to take a couple of days over this, to ensure the highest quality product that you can, but it can easily be done in under a day, if you work hard.
Note: It’s always a good idea to get someone with good English to proof-read your written work. Even if you THINK you’ve checked it yourself, it really pays to have a fresh pair of eyes give it a good once-over.
PLR is an awesome way to kickstart your product creation process and save you a ton of work on the framework for your eBooks.
I know several products which have generated hundreds of thousands (some of them MILLIONS) of dollars in sales, and all started from private label rights.
The key is to use it the RIGHT way and not just hash something together without any real thought or consideration of your customers.
Why not buy eBook PLR and turn it into a video or audio product, so that it really is completely different from the original? #FoodForThought.
Strategy #3) Bullet Point Audio
My final strategy is the one which sounds the scariest, at first, but is actually one of the easiest – and all you need is a cheap USB microphone, which you can find at the computer store or on Amazon. Logitech make some awesome ones. Just check the reviews for the highest quality you can find.
This is very similar to the first method, except you’re effectively going to be interviewing… YOURSELF!
Don’t worry, you don’t have to talk to yourself properly, as people might well mistake you for a “weirdo!”.
Here’s how it works…
Start by opening a blank word processing document, which you can use to plan out your info-product-of-awesomeness.
Then you need to make a list of 20-30 questions that people in your niche are asking or problems that they need solving.
What are the major pain points in your niche and what do your potential customers REALLY need help with?
Some of these you can probably pull from the top of your head, but if you get stuck then you can simple turn to our old pal, Google and search for blogs, articles, forums, etc to see what people are asking.
You’re looking to identify the major sub-topics within the topic that you’re making your product about.
Once you’ve found them, make a list in your document of the top 10-20 of them, which you think you could give the best information about.
That’s the first part over and should only take an hour, or so.
Next, you’re going to go through and begin answering those questions in short, sharp bullet points. You don’t need to write full paragraphs or anything which people would be able to read and understand, just 5-6 basic bullet points for each one.
Again, some of these answers will spring straight to mind, others you’ll need to do some research. It’s not tough, though. Just look around for blog posts, articles, YouTube videos, PLR products, books, etc.
You can’t “steal” any of the information directly, obviously, but you can take the basic concepts, apply your own ideas/analogies/anecdotes/examples and then write them down in the form of bullet points.
[Note: Pretty much ANYTHING you could want to learn on the Internet, you can learn for free. That doesn’t mean that people won’t buy your information products. They totally will. Why? Well because it saves them digging around all over the Internet for themselves.
You’re effectively researching, packaging and presenting the information for them in a nice, neat and easy to understand way. People will pay for that – whether they realise that’s what is happening or not.
You don’t need to be the groundbreaking discoverer in your niche for people to want to buy from you. There’s truly very little “new” stuff, in any marketplace].
Once you’ve gone through and jotted down 5-6 bullet points of information for each of your questions, you’re ready to go.
Fire up some kind of recording software, which can record your voice through the USB headset microphone I mentioned earlier.
Your computer may have some software built in for this, but if not then I’d recommend using Camtasia or Audacity.
You start by spending a couple of minutes introducing yourself and your brand. Tell them who you are, what the product is called, what your main website is and what your audio product is all about. Talk about the niche and give them a short run down of what they are going to learn.
Then you can simply work through each of the questions/topics which you wrote down, and discuss each of the 5-6 bullet points you had.
They key here, for both speed and style of presentation, is NOT to write a full script, but rather to give yourself key important points to refer back to.
If you elaborate on each bullet point for just ONE minute, that will give you 5-6 minutes of talking on each question in your list.
With 10-20 questions, that is comfortably 50-90 minutes of audio, detailing some of the most important and in-demand information in your niche.
Even if you can only chat for 3 minutes on each question, that’s still 30-60 minutes of awesome audio training, which your audience will love.
You need to try and keep it sounding casual and informal, so that everything is smooth and not too scripted. Just imagine that you’re chatting to a friend and teaching your content to them.
This might all sound scary at first, recording 30+ minutes of audio without a script to read but, honestly, by breaking everything down into a list of questions and then bullet-pointing (Another new verb I just invented! I’m on fire!) your answers, it’s super-easy to go through, point by point.
You’ll probably find that you end up with TOO MUCH information to talk about, as you’ll soon become comfortable enough to go off on tangents, give examples and anecdotes from your past experience, etc.
In the end, for just a few hours of work, you’ll end up with a killer audio product which you can either leave as one long audio, or break it down into multiple modules/sections, depending on what you see fit.
There you have 3 incredible-but-easy ways to create hot-selling, relevant information products which are designed to truly deliver great value in your marketplace and solve your ideal customers main questions/problems.
Truthfully, you literally can’t have too many products on-sale. The more products you have online, the more money you stand to make.
Sell 10 x copies of a $27 product every week and you make $270. Do that with 10 products and you make $2,700 every week.
Using these 3 simple strategies, you can easily build a new info product every couple of weeks and get it out there into the marketplace.
Go on… give it a go and CHALLENGE YOURSELF to create a great info product in under 24 hours.
It really doesn’t have to be complicated, time-consuming or long-winded.
I look forward to seeing the result of your effort!
If you enjoyed this post, make sure to leave a comment below and tell me what your big “Aha!” moments and takeaway points were.
Which one of these strategies are you going to use? Or, most importantly, which one of these strategies are you going to use, FIRST?!
Rob J. Temple
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